World’s largest Build-A-Bear Workshop at ICON Park takes mall memories to a whole new level

Build-A-Bear Workshop is taking its beloved experience beyond the mall — and Orlando is where it’s rewriting what retail can be.The beloved brand opened the doors to its largest location in the world at ICON Park on International Drive on Thursday, welcoming families into a three-story, 30,000-plus-square-foot experience unlike anything the brand has built before. “This is the culmination of all of our Build-A-Bear dreams,” said Jazzy Danziger, vice president of Brand Creative and Innovation at Build-A-Bear. “This is the most personalized experience that we’ve ever created for our fans and followers.”ICON Park CEO Chris Jaskiewicz said the location’s selection was no accident.“They could have gone to a lot of cities, a lot of states, but they picked us because we are the number one destination for families,” Jaskiewicz said. “It is such a terrific family brand that they came to the top location.”The ICON Park location still delivers the classic Build-A-Bear experience guests know and l